Timing in Sales is Essential to Success: Software Can Help You Succeed

It’s long been the thought that timing and sales work hand in hand. If you’re looking for success with sales then it’s not just the conversations, marketing, or sales team that you need to look at it – it’s the timing. 
There are many examples of timing being the contributing factor to success, and this goes way beyond sales. Timing can be essential to many areas, but in sales it’s almost impossible to gain success without great timing. 
How many times has a prospect of client told you during a sales conversation that, “This is just perfect timing for me”, or that, “You couldn’t have timed that better - this is exactly what I need right now”.
Let’s break that last sentence down a little:
“You couldn’t have timed that better - this is exactly what I need right now.”
“You couldn’t have timed that better…” 
The timing needs to be spot on. 
“… this is exactly what I need right now.” 
And the product or service you’re selling needs to fit the need of the prospect too. 

Timing is everything in sales

Why is timing crucial to the success of sales? 
It’s not only showing that you know and understand your customer; it’s showing that you care, and you listened to them. 
Good timing in sales gives:
A more human approach
A more relevant conversation
Interactions with more context
And a better way to build trust
Timing - good timing - is important because it means that everything is in place for that “yes” to come your way. 
The right timing can give you context – it can be as simple as knowing that a busy period is coming up for a prospect, and reaching out with information on how you can help reduce their work load. 
Offering support at the right time in the buying cycle can be the difference between a “yes and a “no”. Too soon and the information is irrelevant; too late and they could have chosen a competitor.

Software can help you be more timely

We’re sure that you’ve been ‘lucky’ in the past and that you’ve called, emailed, met, or even messaged on social media, someone who bought from you. You may have just thought you were in the right place at the right time. It’s a numbers game, but it’s possible that you’ll keep seeing that happen. 
Software is completely changing the world we live in. Every day we interact with software, whether we know it or not, passively or actively. 
Software uses signals and data to give better results. In the sales process, in those interactions and in the data that goes with it, are signals and data that software can use. 
Ask yourself these two questions: 
How do your customers currently buy from you?
How well-equipped are you to use your sales data or trend data to proactively sell to your main customer base? 
Sales predictions are possible with software. Data from your current customers can trigger human or software activity that can improve your bottom line. Bespoke software can be used to essentially predict when interactions with customers are needed, and thus increase your sales and turnover. 

It’s all about timing

One of the keys to business growth and lead conversions is often the timing. 
How often have you bought from a company just because the timing was right? Knowing when the people in businesses are ready to say “Yes!” is incredibly powerful. 
We have a great piece of software that we’ve developed recently that predicts when customers should be buying. It uses data from places like previous sales and other, related customers, and then maps out and predicts when people in your customer base are ready to buy again. 
The software then tracks interactions and flags them up for the sales process to kick in. The software puts these customers into a workflow so that the sales team can spot them and take the right action to make that next sale. 
They sales team love it as their job is now far easier. Think about it: if all your sales calls were timed perfectly, how great would your success rate be? 
More often than now, the timing is bang on and the sales and that bottom line will grow and grow! 
That intelligent piece of software is delivering some incredible benefits to our customer in terms of extra sales and turnover. 
Timing is everything. Is now a good time to talk about that? 
Here’s a question for you:
How much better would your business look if you could predict the future sales and success of those sales? How better would you be if your sales team only made the right calls at the right time? 


Timing in sales is powerful, software that predicts it is business-changing! 

That’s what we build, business-changing software. If you have data from current and past customers, shouldn’t we have a conversation about that? 
Drop us a line now and we’ll see what your data could predict if only it had the software to link it up. 

Examples of our work

We have helped many companies increase efficiency and profitability with business changing changing software solutions.

Leisurecentre.com: Member Acquisition Software

Read the case study on our configurable modular software for consumer tablets for Parkwood Leisure here..

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SWIO: Transport Management Software

Read the case study on our multi-platform logistics & transport management software for Skirting World here.

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Vision: Production Management Software

Read the case study on our factory workflow software for Micro Spring & Presswork Ltd here.

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Ductu: Software (SAAS) Platform Development

Read the case study on ductu.co.uk a website helping SEND students get into employment, for Opus Employer Engagement here.

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2utoring.com: Remote Education Software

Read the case study on our end-to-end, self serving online classroom and lesson's marketplace system for Standing Out Ltd here.

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SWIO: Manufacturing Management Software

Read the case study on our manufacturing process management software for Skirting World here.

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Read the case study on our streamlined equine semen processing and storage software for Stallion AI here.

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Job Management and Workflow Software

  • New Product Development
  • WebAPI
  • .NetCore, MVC Framework, AngularJS, MS SQL

Job Management and Workflow Software for an Solutions Partner

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Sales Pipeline Management - SalesRadar.io

  • New Product Development
  • Market Leading Solution
  • Angular

Creation of sales pipeline management SaaS product that enables SME's to effectivly track and monitor sales leads as well as find new business.

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Cloud Pricing

  • New Product Development
  • User Experience Design
  • Angular
  • C# MVC, SQL Server

Cloud Pricing is an easy to use and effective quotes system for accountants developed on the principles of bestselling author Mark Wickersham’s philosophy of Value Based Pricing.

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Lighthouse: Transport Management Software

Bespoke Transport Management solution that allows a range of Admin Users to setup and manage Private Carrier Contracts and Jobs.

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Recruitment Management & Assessment Software

  • Bespoke Software
  • Responsive User Interface
  • User Experience Design

From a labour intensive paper based recruitment process to a cloud based system which was easily accessible to potential candidates.

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Lifestyle Triage, Referral and Health Trainer Software

  • Business Innovation
  • User Experience Design
  • Bespoke Software

IO Studios delivered business changing software to deliver an an innovative and disruptive model

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Fines Management Software

  • New Product Development
  • User Experience Design
  • Business Process Analysis

We conducted a thorough business analysis across all their clients to develop an innovative solution which drives operational efficiency and considerably enhances the customer experience.

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Vehicle Financing System

  • Web API
  • MVC C# ASP.Net, MS SQL
  • Angular JS
  • 3rd Party Integration

The system we created is fully integrated with CAP vehicle data so all new makes, models and prices are automatically populated on a weekly basis. Our system calculates vehicle rates for use on their own website as well as automatically populating a third party site every day via FTP.

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Driver Licence Checking

  • New Product Development
  • DVLA Integration

The system is a directly licenced DVLA authorised license checking service which enables the solution to quickly perform driver checks against current DVLA data and automatically recheck them based on their risk criteria.

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Health & Safety Software

  • Microsoft C#, VB.Net, SQL Server
  • Microsoft Cordova, iOS, Android

Creation of health and safety bespoke software and mobile apps

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Management Reporting Tool

  • User Experience Design
  • Legacy Data Integration
  • Knockout JS

Data is exchanged from the legacy system into our web based reporting tool. Data can be manipulated across multiple business units, groups and cost-codes allowing for a comprehensive granular drill down of data.

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We have helped many companies increase efficiency and profitability with business changing changing software solutions.